Short Case Study: Emerge Ketamine Clinic

Performance Overview (Last 90 Days)

Ad Spend

  • $24,967.77

Lead Generation

  • 1,998 leads
  • CPL: $24,967.77 ÷ 1,998 = $12.50 per lead

Evaluations

  • 234 evaluations scheduled
  • Lead → Eval Conversion: 234 ÷ 1,998 = 11.7%
  • Cost per Evaluation: $24,967.77 ÷ 234 = $106.70

Projected Revenue Impact

Assuming a 35% eval → patient conversion rate: 234 × 35% = 82 new patients (projected)

With an LTV of $7,500 per patient: 82 × $7,500 = $615,000 projected revenue

Summary

In the last 3 months, Emerge has generated:

  • 1,998 leads
  • 234 evaluations
  • ~82 projected new patients
  • An estimated $615,000 in long-term revenue

All powered by $24.9k in ad spend and a consistent evaluation conversion framework.

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Nick Psycle
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