Investment
- Ad Spend: $4,600.60
- Retainer: $4,500 / month × 3 months = $13,500
- Total Spend: $18,100.60
Paid Media Funnel (Ads Only)
- Leads: 275
- CPL: $16.73
Insurance Qualification
- Insurance Submissions: 34
- Cost per Insurance Submission: $135.31
- In-Network Insurances: 27
- Cost per In-Network Insurance: $170.39
Evaluations
- Evaluations Scheduled (Ads): 28
- CPE: $164.31
Note: Not all evaluations required insurance. Some patients proceeded through cash-pay or alternative pathways.
Full Funnel Performance (Ads + SEO)
- Total Insurance Submissions: 89
- In-Network Insurances: 33
- Total Evaluations: 47
- PAs Approved: 17
- Pending PAs: 20
- Patients Started: 13
(Expected to increase from December leads and scheduled evaluations)
Cost & Revenue Metrics
Cost per Patient (CPP — Ads Only)
- $353.89
Revenue
- LTV Assumed: $7,500 per patient
- Total Revenue Generated: 13 × $7,500 = $97,500
ROI (All-In: Retainer + Ads)
- Net Profit: $97,500 − $18,100.60 = $79,399.40
- ROI: 438.6%
Key Notes
- Strong insurance qualification efficiency
- SEO significantly increased total insurance submissions and evaluations
- Not all evaluations required insurance approval
- 20 pending PAs represent meaningful upside
- Patient count expected to continue growing into December and Q1
